Sales Secrets – Price

Ok we all want a deal when we are shopping , remember what I said earlier though a deal is only a deal when you get a quality product at a fair price. This is the easiest part of the sales process, you want to get a salesperson in your pocket? It is as simple as saying this statement, “ I am buying today but if I can find the right product for my needs.” Yes it’s that simple you can have almost any sales person eating out of the palm of your hand by holding the proverbial carrot in front of them. If you want the best price on a product use the internet before you go shopping in the store and narrow down the search to 1-3 items. This is what the sales person is going to do during the initial sales process. Check the online stores and policies before you go to the retailer of choice to make your purchase. The online stores work on a much lower profit margin due to lowered overhead and gives you an idea of what you should be paying for your product. When you enter the retail store you are now armed with ammunition to get the best price. Most stores offer a price match policy and you should take advantage of this. If you want to maintain credibility with your sales rep under no circumstances should you mention what you saw this on E-Bay for. This is a total joke and you lose all the power in the conversation when you say this. E-Bay is an online auction not a retail store you never really know what you are going to get even from credible stores on E-Bay and the price you see may not have reached the reserve price.

When it comes to negotiating for the final price of your purchase you have all the ammo and its time to unleash this ammunition on the sales person. Don’t get caught up in the game of running back and forth to the manager for the best price. This futile process just frustrates everyone involved and does not really lead to a mutually agreeable sale. Once the price of the product is settled based on your research it is time to talk about the add on bits. On most sales in electronics there are cables and accessories that are required to make using this product a positive experience. The sales person should have informed you of these before the end of the sale if they haven’t then they did not do their job right. You have options and choices in these accessories. The sales person will always try and get you in to the BEST of the cables and accessories but in reality you don’t need the best but don’t grab the cheapest stuff. Get the cables etc. that are in the middle road to ensure a quality experience with your product. The top end stuff is not necessary unless you have to have the best.

These products are where the company make the most profit on generally from 50%GM to 80%GM plus on these items so make sure not to get ripped off. Look for the package deal and have the products itemized so you see what you are paying for each item. There are often packages that include the cables and accessories and give a total discount equal to the difference between what you found that you could buy the core product for on its own and the price the retailer sells it for. This is not a deal!

Well that should be enough on price for now. If you are interested in more information or have a question please feel free to leave a comment and I will reply with an answer.



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